If the study done by SEO Guru led CrazyEgg is to be believed, a well-executed SEO campaign can drive a whopping 14.6% conversion rate! Considering the conversion rates for conventional marketing tools such as print ads and emails are a meager 1.4%, this statistic speaks a lot regarding the importance of Search Engine Optimisation. Moreover, the widely read blog Search Engine Land also suggests that search engines drive 10 times more traffic to shopping sites than social media.

All of this together underlines the significance of having a website that is optimised in a way that it lands up as high as possible on the Search Engine Results Page of the leading search engines. Of course, you don’t need us to tell you that SEO is easier said than done and that you will have to rely on a dedicated agency that offers affordable SEO packages.

While there seems to be a sea of online marketing agencies offering multiple SEO packages, finding the one that best suits your needs and budget can be a little tricky. However, if you know what exactly to look for, you will be able to take the right decision in a timely manner. Let us help you understand the most prominent aspects which need your due diligence when you’re on the lookout for a proficient agency.

Types of SEO Packages
Regardless of the SEO firm you choose, you will usually have one of the two options –

• Standard SEO Package
As the name suggests, such a package would comprise of basic SEO services which may or may not prove to be of instrumental benefit to your business, depending on the type, location, and scale of your business. That being said, it will be lighter on your pocket.

• Custom SEO Package
As you may have guessed, these packages are more in line with your business type and its specific needs. Of course, these packages come at a steeper cost. However, we recommend that you consider the same as an investment rather than an expense, and focus more on the value it offers.
A customised local SEO plan will be meticulously designed to boost the reach and growth of your business, and will go a long way in putting your business amongst the top search results!
How to Ensure Your SEO Package is Holistic?

For your SEO package to be as valuable as possible it is crucial that it promises an all-round approach, including but not limited to the following aspects -

• Website Structure
A well-structured site is not only aesthetically pleasing but also ensures a user-friendly experience. It helps the visitors navigate with ease, and ensures that they find the products and services, and are able to buy them with minimal efforts. To this end, it is essential that your affordable SEO package comprises of two factors – Clean and Comprehensive URLs, as well as easy-to-follow Breadcrumbs Navigation.

Here, you must also expect to get a responsive website that works seamlessly across all desktops as well as hand-held devices. After all, more and more users are now accessing the internet with the help of smartphones, tablets, and iPads.

• Content Marketing
If you’re looking for the best SEO services for your website, it is incredibly important that they offer you comprehensive content marketing services. After all, when it comes to online businesses, 70% of your success relies on the quality, readability, and keyword-richness of your content. Here
Quality refers to the level of information, depth of knowledge and overall value that your content offers

• Readability refers to the use of images, infographics and other such elements, complete with the font size, and colour of your text that makes the content easily consumable

• Keyword Richness refers to the high-ranking keywords embedded in your content, which can help ensure that your website shows up on the top of the SERP when a user searches for information pertaining to your industry or business. When you hire the best SEO services for your business, you can rest assured of the fact that they will put to use the most advanced keyword research tools to identify the most researched keywords for your business!

• Local SEO
In the present day times, Local SEO is taking precedence over all other aspects of SEO. It usually involves posting the contact information for your business including the contact numbers, email id, address as well as citations on Google Maps. This not only makes it easier for customers in your city or area to find you but also helps your business show up when people use area-specific keywords such as ‘Salons in South Park’.

It is therefore essential that local SEO is a part of your affordable SEO Package.

•Website Reporting
A good SEO package should also ensure that you get a monthly report with detailed insights on your website traffic, keyword ranking, conversion rates, bounce rates and more. When it comes to monthly reports, remember the mantra ‘You can improve what you can’t measure’. For what it’s worth, choosing an SEO service that offers you accurate reports can prove to be instrumental in offering your business the boost it deserves!

We hope that you’re now aware of how choosing the right SEO package can help your business grow and succeed!