Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe” and we couldn’t agree more! In fact, this is exactly the approach we would recommend you take when you’re on the lookout for the best SEO services for your business. Simply put, you should spend as much time as possible finding the best SEO companies with affordable SEO packages and researching them so that when you finally kick-start your SEO efforts, you can easily pave your way towards getting on the top of the Search Engine Results Page (SERP). After all, a study by HubSpot reveals that 75% of users don’t even scroll past the first page of the SERPs! For what it’s worth, more visibility will subsequently help you enjoy more traffic and also greater conversion rates.

Now, that you know the importance of finding the best

List out the Best SEO Service Providers

Depending on whether your business is local or global, you can either search for SEO providers in your area or even within your state or country, if you’re okay with communicating via phone calls, emails, and video conferences. To make sure that you have the best companies to choose from, get recommendations from friends and acquaintances that have been successful in registering their online presence. Besides, whenever possible check the reviews of the companies on Google as well as social media pages and analyse what’s the general take of the customers using their services.

Once you’re done researching the internet, zero-in on 2-3 companies that you believe will best suit your needs, and get in touch with them.

Analyse the Companies’ Portfolios

When you establish contact with your chosen companies, the first and foremost thing to do is assess their client portfolio. You can either do this in person or via their website. However, it is better if you go through the portfolio listed on their website. Not only will it give you a fair idea of their clientele, but will also help you understand the user-friendliness, ease of navigation and structure of the site. Needless to say, it will help you assess the company’s proficiency in search engine optimisation as well as website structure and design.

Meet the SEO Team

Once you’re satisfied with what you see in terms of the client portfolio, website structure and design set up a meeting with the SEO team of the company. Here you can list down your expectations with respect to the SEO of your business website. In a vast majority of cases, the team will provide you with a vague idea of the efforts they’ll be putting in to help achieve your goals. If you need to further test their abilities, you can even ask them to share a detailed strategy that they will implement within the first 3 months and the results that may be expected. This will help you in making a well-informed decision when the time comes.

Moreover, make sure that the company has in-house professionals, graphic designers, content writers, developers as well as marketing executives. After all, it is only the joint efforts of these professionals that can help your business become the online success that you want it to!

Check for the Value You Get

Once the SEO team spills the beans, it is now time for you to evaluate the affordability of the services they provide. We strongly recommend that instead of analysing the affordability on the basis of money you ought to spend, do it on the basis of the returns on investment you get in the long term.

To ensure that the value you get is at an optimal level, make sure that your SEO service provider is offering the following services -
• Keywords Used
• Backlink Provision
• Daily Reports
• Content Marketing
• New Media Updates
• Strategic Code Implementation
• Blogs
• Social Media Marketing

Only if you’re getting all, or at least most of these services, can you rest assured of getting your business on the top of SERPs for the most relevant keywords!

We hope that you’re now aware of the aspects you need to look for to ensure you get not only the best but also the most affordable SEO package for your business.